For 4 days Magnolia Park in Wrocław changed into a place of a grand trying on shoes. We organised the opening of the very first stationary store of eobuwie.pl.
Our goal was to introduce to the guests new dimension of shopping in a store with no display, using only tablets, and with a huge warehouse in the back of the store. The evening part of the event, only for VIPs – journalists, bloggers and celebrities – was celebrated with a deluxe catering, excellent music and games.
The 4-day event for the clients was full of exclusively created attractions, including a Huge Try On, Do you have what it takes to be a Cindirella , Shoelfie, games on tactual screens, animations for kids and much more. The event attracted a crowd of “Cindirellas” and accomplished its goals: taught the Wroclawians that this store is the biggest one of its kinds in Poland.